Store Management

10 tips to a more useful and customer-driven online presence

By Wendy Paler, BriteCo COO

This is an article BriteCo COO Wendy Paler wrote for Instore Mag.

Including advice on specific software to use on your website.

PROSPECTS AND REPEAT customers are going to check you out online before visiting, so take control of what they’re seeing! You only get to make one first impression. Here are some aspects of your website to consider.


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About the Author

Wendy Paler is the Chief Operating Officer (COO) of BriteCo. She has served in a variety of client-facing and operational leadership roles in both higher education and technology companies. Wendy is guest columnist for Instore Magazine and a speaker at jewelry industry conferences.


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