We’re bringing the jewelry appraisal and insurance process into the 21st century


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Because it’s time we put technology to work where it counts

We’re BriteCo, an insurance company that’s transforming the jewelry and watch industry by putting digital technology to work for independent jewelry store owners and their customers.

Our cloud-based BriteCo jewelry appraisal software is the gateway to making the jeweler’s life easier and more productive – and customers happier and more secure with immediate insurance coverage of their fine jewelry and watches.

From left: Co-founder & Chief Insurance Officer Conor Redmond, Founder & CEO Dustin Lemick, Co-founder & Chief Technology Officer Ben Mautner, Co-founder & Chief Marketing Officer John Ortbal

We take jewelry insurance personally

BriteCo jewelry and watch insurance is what happens when you bring together a third-generation family jeweler, an actuarial genius, a tech wizard, and a marketing veteran, backed by savvy investors and a multibillion-dollar global reinsurance carrier.


Meet Our Newest Team Member

We’re on a mission: reimagine the brick-and-mortar jewelry experience using digital technology

BriteCo was borne out of the frustrations that most independent jewelry store owners face when it comes to doing appraisals and dealing with insurance companies for replacement claims.

Why do jewelers have to spend so much precious time managing appraisals? Dealing with insurance company runarounds and replacement claim hassles? Why do jewelry customers have to spend hours or days getting an appraisal, finding an insurance agent, getting a quote – and then having to do it all over again to keep their insurance coverage current?

BriteCo offers a faster, easier and safer way for jewelers to produce appraisals, often in-store at the time of purchase.  Based on those appraisals, customers can then get immediate insurance coverage in a matter of minutes on their cell phones.

Expert appraisals. Immediate coverage. Ultimate convenience.


Jewelers learn more      Customers learn more

909 Davis Street Suite 500
Evanston, IL 60201

Located in the heartland of big ideas and great resources

BriteCo is located in Evanston, Illinois, a northern suburb of Chicago that’s home to one of the nation’s top educational institutions – Northwestern University. The booming Chicago tech scene gives us access to loads of exceptional talent as we build our team. Stay tuned for career opportunity listings.


909 Davis Street, Suite 500
Evanston IL 60201


BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.