Store Management

BriteCo appraisal software and jewelry insurance proving its value every day at retail

By Dustin Lemick, BriteCo Founder & CEO

BriteCo kicked off 2020 with a major milestone: more than 10,000 appraisals completed by hundreds of our jeweler partners from all over the country. It’s clear: not only does BriteCo’s free appraisal software save tons of time for jewelers, but it’s also transforming the in-store customer experience by making appraisals and insurance so much faster and more convenient for retail jewelers and their customers.

Here is a sampling of what our BriteCo jeweler partner fans are telling us.

  • “BriteCo is life changing for us!” – Julie T.
  • “BriteCo completely changed the way I do appraisals. It’s so easy and saves hours of time. I cannot live without it!” – Nick S.
  • “Appraisals are so much faster and easier to do. I actually enjoy doing appraisals now! Love BriteCo.” – Ashley F.
  • “I truly love BriteCo and my clients do too. It’s so simple and straightforward” – Chris C.
  • “Just completed my first BriteCo appraisal. So easy, and my customer is excited to get text for insurance option.” – Keith F.
  • “Takes 5 min to do the whole appraisal and my customer has an option of buying insurance.” – Labieb A.
  • “BriteCo has changed my life. Super easy to use and it saves tons of time.” – Matt F.
  • “This program is a pure no brainer and is great for any jeweler.” – Rodger K.
  • “Switching to BriteCo has cut our appraisal time in half. Everything just flows seamlessly.” – Jason N.

That kind of response from jewelry retailers encourages us to constantly improve our BriteCo appraisal software platform. For example, we’ve added pearls to the platform, and we added a Certificate of Sale for those who choose not to issue an appraisal. Both were requests from our jeweler partners.

If you haven’t signed up to try our appraisal software, it’s easy and it’s entirely free. You can see for yourself by clicking this link. We look forward to a busy and productive year ahead as we transform the retail customer experience with innovative technology. Thanks for your support.


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About the Author

Dustin Lemick is the Founder and CEO of BriteCo, and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.


909 Davis Street, Suite 500
Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.