BriteCo puts the jewelry
appraisal and insurance
process back in your hands

The only FREE appraisal software for jewelers

Get started now

Dustin Lemick, BriteCo Founder & CEO

Free on-demand Webinar

“BriteCo | What’s it all about and how it can help jewelers during COVID-19”

See how you can save time and make more money on appraisals with BriteCo’s free appraisal software system.

What Our Jeweler Partners Are Saying

“Thanks to BriteCo, we have an appraisal system that saves us time, is there whenever we need it, and it’s free!”

“Completing the cycle from claim to replacement all happened within a week, making for a very happy customer.”

“BriteCo is a phenomenal tool that we use to create an amazing customer experience.”

Princess Jewelers

“I would say every jewelry store should be using the BriteCo platform. It’s free. What have you got to lose?”

Why We’re Here

Say goodbye to
insurance hassles
and wasted time


Apply for Free Software

  • No more extra hours spent appraising jewelry
  • No more insurance claim runarounds
  • No more preferred networks; replacement claims come back to your store


BriteCo offers a faster, easier, and reliably secure
way to appraise and insure jewelry.


Create in minutes


Create watch and jewelry appraisals online with intuitive, guided steps. Print or send to customers via email.


Track & sort easily


Track appraisals easily and quickly using sorting and search features. No more paper files to store or misplace.


Manage anytime, anywhere


Manage appraisals online anytime, anywhere from your desktop, laptop, tablet, or even your phone.


What Our Jeweler Partners Are Saying

It’s amazing! It made doing appraisals so easy and they look super professional at the end.

Skye L.


Designed by a third-generation jeweler,
BriteCo helps you compete

What you gain as a jeweler partner:


  • FREE online Jewelry Appraisal Management System
  • No more liability worries
  • Automatic pricing guidelines
  • Expedited replacement claims
  • Extra revenue

How your customers benefit:


  • Easy claim replacement up to 125% of insured value
  • Zero-deductible policies
  • Immediate AM Best A rated coverage
  • Automatic annual insurance value updates
  • Fast and easy jewelry insurance application


BriteCo’s FREE jewelry appraisal management system puts you in control

See finalized custom
appraisal example

jewelry appraisal

click to enlarge

Appraising a diamond

BriteCo appraisals use market data and proprietary software to calculate values, and when published, generate an immediate offer by BriteCo to your customers for insurance coverage. Use BriteCo on your computer, tablet, or phone to appraise jewelry and watches online, anytime.


Read our FAQ


Free appraisal software for jewelers

Sign up to get a login – it’s free!

Store Name
First Name
Last Name
How did you hear of us?


909 Davis Street, Suite 500
Evanston IL 60201


BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.