Jewelry Care & Insurance

Put a policy on it: This startup lets you insure an engagement ring in 10 minutes


Getting a piece of jewelry or a watch appraised and insured isn’t as easy as you might think. Okay, even if you didn’t think the process was easy, chances are it’s harder than you imagined. Brides magazine actually wrote a nine-step guide about how to get engagement ring insurance.

For Dustin Lemick, that’s eight steps too many.

Lemick comes from a family of jewelers and has over 13 years of experience working in jewelry shops. He’s also the CEO and co-founder of BriteCo, a technology company that helps jewelers more quickly and accurately appraise jewelry and enables consumers to insure their purchases at the point of sale.


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909 Davis Street, Suite 500
Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.