Jewelry Care & Insurance

Trunk Club founder backs $2M round for jewelry insurance startup BriteCo


A new Evanston startup that helps insure fine jewelry and watches has raised a seed round of funding to help it grow.

BriteCo announced Wednesday that it has raised $2 million from investors, including Brian Spaly, the founder of Trunk Club, and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

The startup was founded in 2017 but officially launched to the public today. It partners with jewelers to help shoppers insure their fine jewelry and watches at the point of sale, allowing jewelers to add a new source of revenue. The startup offers verified appraisals and immediate replacement coverage by HDI Global, a top insurance carrier.


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909 Davis Street, Suite 500
Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.