Wendy Paler joins BriteCo as Director of Channel Development


Responsible for managing BriteCo’s growing network of jeweler partners in the US

EVANSTON, IL June 2019 – BriteCo, a new appraisal and insurance technology company based in the Chicago suburbs, announced that Wendy Paler has joined the BriteCo team as Director of Channel Development. She is responsible for cultivating and managing a rapidly growing network of BriteCo jeweler partners across the U.S.

“With free appraisal software for jewelers and instant insurance coverage for customers,”
Paler said, “we deliver immediate value to the retail jeweler, leveraging the latest technology. It’s a win for everyone involved.”

Before joining BriteCo, Wendy served as Senior Agile Project Strategist for Table XI, a software design and development company in Chicago. At Table XI, she led cross-disciplinary teams that built custom software for a diverse portfolio of clients.

Prior to Table XI, Wendy led a software development team in replatforming and rebuilding ALEX, the flagship communication software from Jellyvision that helps employees make better decisions about their benefits and finances. Wendy holds a master’s degree in public administration and financial management from New York University and a bachelor’s degree in economics from the University of Wisconsin-Madison. She resides in Chicago.

The cloud based BriteCo Appraisal Management Platform™ (AMP) from BriteCo enables jewelers to create appraisals in ten minutes or less. Free to qualified jewelers, the BriteCo AMP uses intuitive self-guided screens to enter key information, include photos, and get a recommended range for appraised value based on market data. Once the jeweler finalizes an appraised value, the customer receives an email with an electronic copy of the appraisal for their records.

When the appraisal is finalized, BriteCo sends an email or text directly to the customer that includes a custom quote for replacement insurance coverage. The customer clicks a link in the message, fills out a short application on their phone or other device, pays by credit or debit card, and is insured immediately.

Licensed to sell jewelry and watch insurance in all 50 states and backed by an AM Best A rated insurance carrier, BriteCo recently showcased its appraisal platform at JCK Las Vegas, the nation’s largest gathering of jeweler manufacturers and retailers in the U.S. Retail jewelers can view a video demo of the appraisal platform and apply to become a BriteCo jeweler partner at www.brite.co/for-jewelers.


Media Contact: John Ortbal, john.ortbal@brite.co Cell 847-207-2070




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Evanston IL 60201


BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.