Store Management

What you can learn about jewelry retailing from Airbnb

By Wendy Paler, BriteCo COO

This is an article BriteCo COO Wendy Paler wrote for Instore Mag.

Rather than creating an average experience, consider what an 11-star experience would look like.

AIRBNB IS A hotel alternative tech startup that has been on a meteoric rise over the past decade. That’s great for them, but what does it have to do with your jewelry store? A lot, actually.

Let’s take a close look at Airbnb’s creative process, break it down, and translate it so it can work for you in your store.


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About the Author

Wendy Paler is the Chief Operating Officer (COO) of BriteCo. She has served in a variety of client-facing and operational leadership roles in both higher education and technology companies. Wendy is guest columnist for Instore Magazine and a speaker at jewelry industry conferences.


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