What you can learn about jewelry retailing from Airbnb

This is an article BriteCo COO Wendy Paler wrote for Instore Mag.

Rather than creating an average experience, consider what an 11-star experience would look like.

AIRBNB IS A hotel alternative tech startup that has been on a meteoric rise over the past decade. That’s great for them, but what does it have to do with your jewelry store? A lot, actually.

Let’s take a close look at Airbnb’s creative process, break it down, and translate it so it can work for you in your store.