Customer Engagement

What you can learn about jewelry retailing from Airbnb

By Wendy Paler, BriteCo COO
SHARE THIS

This is an article BriteCo COO Wendy Paler wrote for Instore Mag.

Rather than creating an average experience, consider what an 11-star experience would look like.

AIRBNB IS A hotel alternative tech startup that has been on a meteoric rise over the past decade. That’s great for them, but what does it have to do with your jewelry store? A lot, actually.

Let’s take a close look at Airbnb’s creative process, break it down, and translate it so it can work for you in your store.

FOR JEWELERS:

Sign up for free
appraisal software

About the Author

Wendy Paler is the Chief Operating Officer (COO) of BriteCo. She has served in a variety of client-facing and operational leadership roles in both higher education and technology companies. Wendy is guest columnist for Instore Magazine and a speaker at jewelry industry conferences.

Contact

909 Davis Street, Suite 500
Evanston IL 60201

info@brite.co

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.